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PLEM 1909-1959,by Cas Oorthuys /  Dick Elffers

  • PLEM 1909-1959,by Cas Oorthuys /  Dick Elffers
  • PLEM 1909-1959,by Cas Oorthuys /  Dick Elffers
  • PLEM 1909-1959,by Cas Oorthuys /  Dick Elffers
  • PLEM 1909-1959,by Cas Oorthuys /  Dick Elffers
  • PLEM 1909-1959,by Cas Oorthuys /  Dick Elffers
  • PLEM 1909-1959,by Cas Oorthuys /  Dick Elffers

PLEM 1909-1959

Cas Oorthuys / Dick Elffers

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$407.12
Photo typo language. The power plant is presented as a metaphorical palace from the tale "thousand and one nights." The photo is part of a total of graphic design. Charts are in separate sections on different paper. The text was is set in Gill and Goudy.
 
Plem 1909-1959 by : Martin Parr & Gerry Badger in The Photobook : A History volume IIIt is a characteristic of the Dutch photobook, as it is of the Japanese photobook, that design is an important element of the total package. One of the best designed examples of the period was produced for the utility company PLEM ( Provinciale Limburgsche Electriciteitsmaatschappij), the electricity-generating company in the south of Holland, and it is the book's lead designer Dick Elffers, who is the driving force behind the look of the volume, even tough the photographic roster includes such distinguished names in Dutch photography as Cas Oorthuys (Oorthuys) and Koen Lenarts.With its plethora of design 'references', the book might even be considered a prototype of the postmodern photobook, although graphic design, like fashion, was always a matter of visual appropriation. The borrowing begins with the cover, where the letters 'PLEM' are arranged in exactly the same way as the letters 'CPDE' on the cover of Man Ray's Électricite' (1931; see pages 182-83).Another important design feature is a grid pattern that relates to the De Stijl movement of the 1930's, which numbered amongst its exponents Piet Mondriaan and Gerrit Rietveld. De Stijl was noted for its rigorous geometry and use of primary colours, and this is echoed throughout PLEM. Most notably, its piece de resistance is a two-page panorama of a power station at night, in which the space is fractured and expanded by means of red and yellow overlaid shapes.
Titel PLEM 1909-1959
Author Cas Oorthuys / Dick Elffers
Signed No
ISBN No
Language Dutch
Dimensions (cm hxb) 26 x 24 x 2
Book condition Fine
Cover condition Very good
Condition description Toning to dustjacket; one fragment missing bottom right corner; two small closed tears; else fine; inside some toning to edge of paper else fine; good copy of this scarce book
Binding Hardcover including dustjacket
Edition First edition
Pages 154
Publisher NV Provinciale Limburgsche Electriciteits-Maatschappij PLEM
Publishing date 1959
Publishing place Maastricht
Number published No
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